Certified Pre-Owned Homes Sell Faster!

Hi: Shane Boyd here from Buckeye Home Inspections.

It’s true; I want to help you make more money by sharing with you a way in which you can sell Your Listings for more money, quicker and with less hassle!

Sound too good to be true? Well it’s not! But before I get into the details of how to sell Your Listings for more money, quicker and with less hassle let me digress a minute.

When you go into an auto dealership today they have two types of “used cars.” One is just the plain old used car and the group is known as “Certified Pre-Owned!”

Now what does Certified Pre-Owned mean in the mind of the consumer? It means that the Certified Pre-Owned Vehicle has been inspected and it meets the company’s rigid guidelines for quality and excellence.

And will consumers pay more for Certified Pre-Owned Vehicles? Absolutely!!!

So, we’ve just torn a page out of the auto dealers “Playbook” and applied it to the Real Estate Industry!

Let’s say you have a listing on a street in a great neighborhood but the market is very competitive on that street. How do you differentiate your listing from that of your competitors?

Make your listing a “Certified Pre-Owned Home”.

And how do you make it a Certified Pre-Owned Home?

By having it Professionally Inspected before it goes on the market!

Now let me get into the details of how having your Listing Pre-Inspected is going to allow the property to sell for more money, in less time, with less hassle!

As you know, potential home buyers want to purchase a home that is in tip-top shape, no matter the age of the home. That’s why having a Pre-Listing Inspection makes complete sense. Also:

•a) Having a home inspection before the seller puts the house on the market will allow the seller to understand any current or potential problem areas with the home that can be resolved before the buyers arrive. Therefore, the home will be in better condition for viewing, making it more marketable and this will help the seller attain the maximum selling price for the home.

•b) Resolving problems prior to the buyer’s inspection will save the seller money in two other ways as well. First, when the seller knows what needs to be repaired in advance of the sale they can obtain multiple bids for the work that needs to be done and select the best contractor at the best price. Secondly, the work can be done by the contractor in a time frame that fits his schedule as well thereby avoiding the “Rush Charges” to get the work completed.

•c) Finally, there is one secret all Sellers need to know. Buyers make their decision to purchase a home based on emotion and justify that decision with logic. And another thing is equally true: Buyer’s can fall out of love with a home just as quickly as the fell in love it. So why let the Buyer’s Inspector develop a long list of items needing repair thereby jeopardizing their sale (and your hard earned commission)?

Making the repairs in advance of the sale will save all involved a ton of frustration and disappointment!

So let’s review the facts: Having the home inspected before the first buyer shows up will allow the home to be sold for more money, reduce the cost of the needed repairs, and minimize the frustration with the entire sales process. So where’s the down side to getting a Pre-Listing Inspection?

Ok, right now you might be thinking Shane, this pre-listing inspection doesn’t sound that good to me because if we get the home inspected we’ll have to disclose the problems that are discovered. ;-(

You know what, that’s correct. But the truth of the matter is that the problems that the home has are going to be discovered during the course of a professional home inspection anyway. And if the sale doesn’t move forward because of the problems with the house then the seller by law has to update the Seller’s Disclosure Statement or risk a failure to disclose lawsuit.

So it’s much better to understand the issues with the home before the buyers arrive and deal with them in advance so the sale moves forward.

Several of the sellers we’ve worked for have repaired certain things and then gotten estimates from qualified contractors for the repairs they don’t want to make. They’ve put the repair estimates right out with the seller’s disclosure statement and the home inspection for the buyers to review.

Let’s recap the benefits the seller gets by having the home inspected before it gets put on the market:

•ü Helps buyers feel immediately more comfortable with the property.

•ü Increases the home buyer’s perceived value of the property.

•ü Gives the sellers the opportunity to eliminate certain defects before the buyer’s arrive.

•ü Allows the sellers the proper time to make any needed repairs in order to more effectively market the home in the most positive light.

•ü Reduces the likelihood that buyers will hire their own inspector.

•ü Reduces the likelihood of costly surprises being found by a buyer’s inspector after the sellers thought they had a firm offer.

•ü Virtually eliminates emotionally and financially draining renegotiations.

•ü Increases the likelihood that serious offers will turn into closings.

•ü Reduces the buyer’s negotiating leverage regarding the existing property conditions.

•ü Helps the sellers honestly disclose everything about their home, reducing their liability for disclosure.

•ü Reduces the chances of being sued by unhappy buyers.

To set up your pre-listing inspection, give us a call today at 843.458.1629. Let us help you make more money! ;-)


Shane Boyd

Owner, Buckeye Home Inspections

4 Responses to “Certified Pre-Owned Homes Sell Faster!”

  1. Real Estate In Myrtle Beach South Carolina Says:

    Regards! I was just coming the same conclusions (regarding Certified Pre-Owned Homes Sell Faster!) Tuesday, and thought that real estate in myrtle beach south carolina in relation to it was also a good topic to think about.

  2. Administrator Says:

    I’ve been doing some reading. Of the TOP 100 Realtors in the United States, more than 80% of them get a “Pre-List” inspection for their listings. Certified Pre-Owned is the way to go. It will save Realtors and their CLIENTS Time AND money. thanks for the post.

  3. Administrator Says:

    If the List agent or the seller of the home wants to get real Savy, they can advertise their home in the MLS as “Certified Pre-Owned” and put a sign in the yard advertising as well.

    This will strike and interest in the the buyer’s agents and the buyers as well.

    Bye for now.


  4. Real Estate In Myrtle Beach Says:

    I love blogs like this one. You are 100% on point. Do I detect the least bit of sarcasm in your writing (re: Certified Pre-Owned Homes Sell Faster!)? Keep up the good work, I was looking around for information about Real Estate In Myrtle Beach when I say a link to here.

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